Raising consumer awareness might seem like an easy task in this day and age, but that’s not the reality. With numerous advertisements and brands creeping into prime time screens and hoardings, raising awareness for your particular brand or product is essential to be recognized and heard. So to help you out, here are some of the ways through which you can raise consumer awareness.
1. The Problem
The first step in this process is to make consumers aware of the fact that their life is not as good as they thought it would be, all because they do not utilize your brand or product. This is a crucial step because if it fails, then the remaining steps would not be necessary. This step could be achieved by utilizing any medium which you believe will receive maximum viewership. Choosing a platform or medium for this is an essential step as it will help you raise attention. Television, online platforms, hoardings, etc., can be selected for your need depending upon your target audience.
2. The Solution
The problem should be clearly stated in a manner which brings only one solution, that is to purchase your product or brand. The effectiveness of this stage will depend on how good the previous step was, and the answer should be explained transparently. As there are numerous products and services available in the market, differentiation is essential. Your brand should sound unique like the only cool kid in the entire classroom. This requires some skills so you can start by hiring a top advertising agency or do it yourself if you have what it takes. The solution should be appealing to customers, and they should feel the need for coming forward and buying or utilizing your product. If these points are not clearly stated, then the consumer will tend to change his/her mind during any period. This is possible mainly because consumer behavior is unpredictable.
3. The Selling
This step is successful the moment your previous actions have worked well, and this step is not useful the moment your previous steps have been a failure. Once the consumer is aware of his/her problem and understands that you are the solution, they are left to ponder as to why you are the best solution. This is the stage where you further the differentiation process because they are plenty of fish in the sea. Your brand or product might be offering the same kind of value or service to a customer which any other regular brands provide. But you stand out because of your unique features which differentiate you like price, quality, durability, etc. whichever is well suited for your product. If the differentiation works, then your brand will work.
