Awareness

How to Raise Consumer Awareness?

Raising consumer awareness might seem like an easy task in this day and age, but that’s not the reality. With numerous advertisements and brands creeping into prime time screens and hoardings, raising awareness for your particular brand or product is essential to be recognized and heard. So to help you out, here are some of […]

What are the responsibilities of a consumer?

Did you know that your health information is confidential?

Filing of ‘Class Action’ Consumer Complaints

Right to Online Privacy Without Rules

Awareness

How to Raise Consumer Awareness?

Raising consumer awareness might seem like an easy task in this day and age, but that’s not the reality. With numerous advertisements and brands creeping into prime time screens and hoardings, raising awareness for your particular brand or product is essential to be recognized and heard. So to help you out, here are some of […]

What are the responsibilities of a consumer?

Did you know that your health information is confidential?

Filing of ‘Class Action’ Consumer Complaints

Awareness

How to Raise Consumer Awareness?

Raising consumer awareness might seem like an easy task in this day and age, but that’s not the reality. With numerous advertisements and brands creeping into prime time screens and hoardings, raising awareness for your particular brand or product is essential to be recognized and heard. So to help you out, here are some of […]

What are the responsibilities of a consumer?

Did you know that your health information is confidential?

Filing of ‘Class Action’ Consumer Complaints

How to Raise Consumer Awareness?

Raising consumer awareness might seem like an easy task in this day and age, but that’s not the reality. With numerous advertisements and brands creeping into prime time screens and hoardings, raising awareness for your particular brand or product is essential to be recognized and heard. So to help you out, here are some of the ways through which you can raise consumer awareness.

1. The Problem

The first step in this process is to make consumers aware of the fact that their life is not as good as they thought it would be, all because they do not utilize your brand or product. This is a crucial step because if it fails, then the remaining steps would not be necessary. This step could be achieved by utilizing any medium which you believe will receive maximum viewership. Choosing a platform or medium for this is an essential step as it will help you raise attention. Television, online platforms, hoardings, etc., can be selected for your need depending upon your target audience.

2. The Solution

The problem should be clearly stated in a manner which brings only one solution, that is to purchase your product or brand. The effectiveness of this stage will depend on how good the previous step was, and the answer should be explained transparently. As there are numerous products and services available in the market, differentiation is essential. Your brand should sound unique like the only cool kid in the entire classroom. This requires some skills so you can start by hiring a top advertising agency or do it yourself if you have what it takes. The solution should be appealing to customers, and they should feel the need for coming forward and buying or utilizing your product. If these points are not clearly stated, then the consumer will tend to change his/her mind during any period. This is possible mainly because consumer behavior is unpredictable.

3. The Selling

 


This step is successful the moment your previous actions have worked well, and this step is not useful the moment your previous steps have been a failure. Once the consumer is aware of his/her problem and understands that you are the solution, they are left to ponder as to why you are the best solution. This is the stage where you further the differentiation process because they are plenty of fish in the sea. Your brand or product might be offering the same kind of value or service to a customer which any other regular brands provide. But you stand out because of your unique features which differentiate you like price, quality, durability, etc. whichever is well suited for your product. If the differentiation works, then your brand will work.

 

What Does The Department of Consumer Affairs Do?

Affair

The department of consumer affairs helps the citizens to stop unfair, deceptive, and fraudulent business practices by collecting complaints and conducting investigations.  Any company or a consumer that breaks the law will be held under the custody of the department of consumer affairs. The purpose of the department is to establish a fair marketplace for the consumers as well as all types of companies. Here are the roles of the department of consumer affairs.

Manage trade

To manage the process taking place in the trade market. All the imported and exported good needs to be verified by the department. Any companies involved in illegal trades are answerable to consumer court, and the consumer of such products do not hold any rights against the companies. There is a need for creating a balance in the trades so that the goods are sold to the consumers at a fair price and the companies can also enjoy fair profits in the trade.

Educated the Consumers

It is important for consumers to know about their rights before they make any purchases. Unless a consumer is aware of the instructions and terms of use of a product, it can turn hazardous for the consumers and well as the sellers. So the department of consumer affairs makes sure that the people are educated enough to exercise their rights so no one can take advantage of other’s innocence.

Consumer protection

 

The consumers are the source of generating profits for the organizations. Today the competition has become so severe that organizations take severe measures to dominate the market and forget to take care of their consumers. The companies take unethical means to gain profit in the market, and the consumer gets mistreated and lost in their competition. Consumer affairs department protects the rights of the consumers and gives them the freedom to exercise their right.

Create a healthy environment

The consumer affairs department should keep in mind that the preservation of the resources and environment is necessary. The department should provide the protective measures to check every product before allowing it to get distributed in the market. The need for sustainable development is more than ever, and with more products coming in the market that are harmful to the environment and health of the people, it is becoming difficult to control the use of resources available today.

Monitoring the prices and availability of essential commodities

The basic right of the people under a government provides them the right to enjoy certain services and commodities such as food, clothing, healthcare, shelter, sanitation, etc. These facilities should be available at reasonable prices which anyone can spend. Other products such as oil, fiber, grains, vegetables should be monitored and priced, balancing the inflation and deflation to keep the market running.

 

 

 

 

The Role of Advertisements

digital-ads

Advertisements can be expensive, and at the same time, you might feel that it is unnecessary. Well, the reason you feel that way is because you are not aware of the advantages a good advertisement can bring in to your business. Ads play a significant part and role in your business as it helps you take your brand or product forward into the open world. So let’s understand some of the tasks and duties of advertisements.

Brand Awareness

One of the most important roles which advertisements will fully satisfy is that they raise awareness and attention for your brand or product in the market. This is important because the market is filled with over a hundred brands and products which typically offer the same service. So raising awareness and informing customers about your services or goods is vital for your business. With all the added attention insight, one should also ensure that their product helps to satisfy consumer needs to the maximum.

Ads

The Influencer

Advertisements are made in such a manner that they influence a particular customer into buying a specific brand or product. This is one of the essential roles of an advertisement as it helps you increase sales. The amount of your success will depend upon the effectiveness of your advertisement campaign. As a consumer always aims for maximum satisfaction, advertisements try to promote the idea that by using a particular brand or product, he/she gains maximum comfort.

Major Source of Marketing

As companies and firms rely on spending their marketing budget on shooting and airing advertisements, this remains as a leading media for marketing, thereby minimizing the other sources of marketing. There was a point of time when companies used to employ specific people at certain locations to market their product or service. These people were able to spread the message only to a set of people, whereas advertisements through digital media platforms can spread the word worldwide. Hence why opt for another source of marketing?

Continuity

Every brand or product has a set of trusted customers who become loyal consumers as they tend to stick to the brand by not choosing competitors products. Such customers are formed on the basis that they believe this particular product or brand helps to satisfy their needs at a minimum price. Advertisements are also a means to reach out to these consumers and re-affirm their position or faith towards the brand or product because there should never be a point in life where they feel that the company does not consider them anymore.

Switch

Another crucial role which an advertisement plays is that they tend to talk to people who utilize their competitor’s products. Such ads usually resort to measures which suggest how better their products are when compared to their competitors.

Types of consumer protection in different countries

Consumer Rights

Consumer protection accounts for the set of laws designed to protect the rights of a consumer as well as maintain a fair trade for the sellers. When the market becomes competitive, it becomes difficult to generate accurate information for the marketplace. The laws prevent fraud, and unfair practices form gaining an advantage over the market.

Consumer protection is set according to consumer rights under the consumer organization. The organization provides knowledge to the consumers to keep themselves safe from the uncanny activities that take place in the marketplace. It helps the consumers to take better decisions while purchasing a product. Here are the types of consumer protection that are provided to the consumers and sellers in different countries.

The Consumer Rights

United States

There are federal and state level laws for the consumer laws such as Federal Food, Drug, and Cosmetic Act, Fair Debt Collection Practices Act, Fair Credit Reporting Act, etc. However, the federal level consumer laws are enforced by the Federal Trade Commission and mostly operates on an international level. The state-level laws apply to different states differently. Majority of the states have their own department of consumer affairs who undertake any complaints and mistreating under their jurisdiction. California has the strongest consumer protection law in the entire United States.

Australia

The Australian Competition and Consumer Commission or the individual State Consumer Affair agencies is the consumer protection organization in Australia. The Australian Securities and Investment Commission protects against any issues related to financial services and products.

Germany

Germany is a member of the European Union and follows the consumer protection policies made by the European Union, just like other countries under the union. The minister of the federal cabinet is responsible for consumer rights and protection. Any changes made in the rules for the products and services has to be accepted by all the members of the union to get implemented.

India

India practices The Consumer Protection Act of 1986. Under this law, a consumer can file a complaint about both the products and the services.  The complaints can be registered under district level, state level and National level.  State and National Consumer Forums pass the judgments. The Sate of Goods Act of 1930 practices safeguards to buyers of goods if the goods do not satisfy the requirements of them. The Agriculture Produce Act of 1937 checks the quality of the food produces and grades the standard of the products. This regulates the safe supply of agricultural produce and is marked with AGMARK.

Nigeria

The Nigerian Consumer Council (CPC) serves the purpose of safeguarding and enhancing the interests of the citizens through information, education, and enforcement of the rights to consumers.  The Act of Parliament to promote the rights of consumers was formed to protect the consumer’s interests on products and services. The Nigerian government provides quick assistance to consumer complaints and take strict actions against the unfair practices and exploitation of the consumers.